Itera SNS, an AI-powered tool for running short-form vertical video, is now officially released

On 4 March 2026, Itera, Inc. (head office: Shinjuku-ku, Tokyo; Representative Director and CEO: Takayuki Muto) officially released Itera SNS, a tool for running short-form vertical video that covers everything from AI video generation through to publishing and analysis across seven major social platforms (TikTok, YouTube Shorts, Instagram Reels, Facebook, X, Threads and LINE VOOM) in one place.

Background: solving the problems of a fast-growing market

Viewing of short-form vertical video has expanded rapidly in recent years, making it an important marketing channel for businesses. Japan’s short-form vertical video advertising market reached approximately ¥90 billion in 2024 (171.1% year on year), and is forecast to account for roughly 35% of the entire video advertising market by 2026.

Many companies, however, face the same problems: the effort required to produce video is enormous, managing several social platforms separately is cumbersome, and return on investment is invisible. We developed Itera SNS to solve these problems and make corporate video marketing both more efficient and more effective.

What Itera SNS is

Itera SNS is a next-generation tool for running short-form vertical video that covers AI video generation, clip creation, cross-platform and scheduled publishing to seven major social channels, and post-publication measurement and analysis — all in one place.

Substantially less production effort through AI generation and clipping

AI generates video instantly from still images or text prompts. It can also cut the best scenes automatically out of long-form video and generate captions and hashtags. Together, these substantially reduce the time creative production takes.

Publishing and scheduling across seven social platforms

Publish and schedule your video across seven major social platforms including TikTok, YouTube Shorts and Instagram Reels. Work previously done platform by platform is unified, cutting operational effort to a third.

ROI analysis and AI improvement suggestions for data-driven operations

Performance on each platform is visualised together in a dashboard, enabling comparison across channels. AI then proposes what to do next based on the analysis, driving a strategic improvement cycle grounded in data — with a track record of improving click-through rate by an average of 35% and cost per acquisition by 40%.

Looking ahead

Through Itera SNS, we will continue to help businesses raise productivity and maximise results in short-form vertical video marketing. We plan to strengthen its AI capabilities further, add MCP server support, expand the social platforms it covers and integrate with external tools, so that the service contributes to the growth of more and more businesses.

Itera SNS official site https://shortboost.boosttech.jp/