Itera, Inc. is a marketing technology company in Tokyo building LLMOcheki, an AI agent for measuring and improving AI search optimisation (LLMO). When AI such as ChatGPT or Gemini summarises and recommends information, we optimise so that your information is correctly chosen and cited. Measurement, improvement and execution are all delivered through our own products.
CLIENTS
* Clients across all of our services
Itera opens an office in San Francisco, taking its marketing infrastructure for the AI search era global
CEO Takayuki Muto to speak on DAY 4 of Marketing LEADERS 100
LLMOcheki listed on O!Product, a comparison site for business AI services
Even ranking first, click-through appears to halve — our LLMO Trend Report across 30 industries, free to read
LLMOcheki launches — a Japanese-built all-in-one LLMO tool from measurement to article generation and automated improvement
ITERATE YOUR MARKETING
We are Itera, Inc.
Enough hypotheses. Let us start measuring
What cannot be measured
cannot be improved.
"AI never mentions us." What makes this problem so awkward is that nobody can see what is happening. Our products statistically observe mentions and citations in AI search, improve them, then observe the effect again. Marketing in the AI era, which tends to collapse into opinion, becomes something you can handle with metrics and iteration.
Statistically measures brand mentions and citations across eight AI engines including AI Overview, Gemini and ChatGPT. AI consultant features and autonomous improvement help you understand where you stand in AI search and expand your presence.
Learn more →AI supports everything from generating and building landing pages and websites without code, to analytics, heatmaps, A/B testing, CMS, SEO writing and LLMO. Not "build it and you are done" — design and improvement after launch are included.
Learn more →A social marketing platform covering trend analysis, AI creative generation, publishing to eight platforms at once, advertising management, cross-platform analysis and a unified inbox for comments and DMs.
Learn more →Starting from LLMOcheki observation data, we provide ongoing support for the information architecture and content needed to be cited in AI search. The effect of each measure is verified at the next measurement.
Improving organic traffic across three fronts: keyword design, internal structure and content. Run alongside LLMO, it builds a state of being chosen in both AI search and conventional search.
Employer communications for an era in which candidates ask AI "what is this company like?" We shape job listings, employee profiles and organisational culture into a form AI can cite correctly.
Site design that assumes measurement after launch. From a fast start with HP BOOSTER to running the improvement cycle, we handle it end to end.
We design and run advertising on Google, Meta and every major social platform. Creative is cycled from production through verification, managing both cost per acquisition and reproducibility.
Hands-on support to get your own team running operations independently. Tool adoption, team design and codifying knowledge all reduce external dependency.
You cannot pick the right answer first.
So you close in through repetition.
We do not bet on thinking up a brilliant tactic. Measure where you stand, form a hypothesis, execute, then verify the difference. How fast and how often you can complete that loop — that is the only variable. Nothing depends on individual flashes of inspiration, which is why anyone can get close to a result. This is how Itera works, and it is the design philosophy behind our products.
Let us talk in data,
not in opinions.
How has AI search changed search behaviour? Every week we record that change through continuous observation of 900 queries across 30 industries, and publish it free as a shared asset for the industry.
* All figures from Itera's own research.
Reproducible results are
the deliverable.
Not a company that stands out —
a company you cannot do without.
Founded December 2025. Based in Tokyo, a marketing technology company specialising in LLMO.
View →To make marketing that delivers results the norm. To become the marketing infrastructure of the AI era.
View →Twelve years in SEO. A message from a founder who has measured and reproduced the structure of being chosen in search.
View →We want to end the era in which the success of marketing is decided by one person's instinct and experience. Our aim is to make a reproducible process, grounded in measurement and iteration, standard equipment at every company.
The route connecting companies to their customers is being replaced, from search engines to AI. We are the platform responsible for measuring and optimising that new route — aiming to become as unremarkable and as essential as electricity or running water.
Shape the market
from its very definition.
Creating new value
at the moment AI is shifting
the ground beneath
marketing
LLMO is a field with no textbook yet. Itera publishes an LLMO measurement standard, and has been designing how this market gets measured in the first place. Under a leadership team that has been through two exits, you get an environment that iterates rapidly across product, data and content. Careers that involve defining a market — rather than competing in a finished one — do not come around often.
You do not have to answer from guesswork.
Start by measuring.
