EXECUTIVELeadership

Takayuki Muto, Representative Director and CEO of Itera, Inc.

Representative Director & CEO

Takayuki Muto

TAKAYUKI MUTO

@t_ceo_serial

CAREER

Career

2014
Joined Branding Technology Inc. (formerly Freecell)
2016
Head of new business at the same company
2017
General Manager, SEM Sales Division, at the same company
2018
Founded TriHatch Inc. (now GMO TriHatch) and became Representative Director
2023
Sold 70% of TriHatch and joined the Vector Group
2026
Sold both Vector's and his own shareholding to GMO TECH and stepped down. Founded Itera, Inc. and became Representative Director.
A message from our CEO

Rebuilding the structure of
being chosen — this time for AI.

Twelve years in SEO. In 2018 I founded TriHatch and grew MEOcheki, a SaaS product for driving footfall to physical stores, past a cumulative 100,000 stores. Through two M&A exits, the work has always been the same: measuring and reproducing the structure by which something gets chosen in search.

At the turning point where the subject of search shifts from people to AI, LLMOcheki — and Itera, Inc. — are that same methodology extended to AI search.

Until now, nobody could see whether they were being chosen in an AI answer. What you cannot see, you cannot improve. That is why we start by measuring. Not intuition and experience, but iterating on improvements grounded in observed data. Only that accumulation, we believe, turns coincidence into results you can reproduce.

Koki Takenouchi, Managing Director and COO of Itera, Inc.

Managing Director & COO

Koki Takenouchi

KOKI TAKENOUCHI

@boosttech_t

CAREER

Career

2013
Joined the Japan Self-Defense Forces; deployed twice on disaster relief operations
2016
Full-commission sales and Hiroshima branch manager at Event Create (formerly Nexter Inc.)
2018
Joined Kagawa Denryoku
2019
Joined Locaop Inc. as a web director
2021
Joined TriHatch Inc. as head of the MEO division, later head of new business and Executive Officer and COO
2026
Co-founded Itera, Inc. with Takayuki Muto and became Managing Director and COO
A message from our COO

From execution on the ground
to running the business.

After two disaster relief deployments with the Japan Self-Defense Forces, I worked in full-commission sales, as a Hiroshima branch manager and as a web director, before joining TriHatch in 2021. There I served as head of the MEO division, head of new business and Executive Officer and COO, and in 2026 I co-founded Itera, Inc. with Takayuki Muto as Managing Director and COO.

Having worked the whole range — from the front line of sales through direction, launching new businesses and company-wide operations — my responsibility at Itera is running the business and the systems that let us execute.

Is your brand
being chosen by AI?

You do not have to answer from guesswork.
Start by measuring.

Get in touch → See open roles