NEWS

News

Press release

Itera SNS releases an AI editing assistant that edits and generates video from plain language

Itera, Inc. has released the AI Editing Assistant for Itera SNS, its AI platform for generating and distributing short-form vertical video. Upload a Remotion template and your assets — images, video, music and so on — and the entire editing and generation process can be completed with plain-language text instructions alone.

Videos are generated and edited from instructions written as if you were chatting. No specialist video production knowledge is required.

Key features

1. Intuitive editing instructions in plain language Type into the chat box and AI interprets your intent, then carries out timeline, caption and clip operations automatically.

  • “At the three-second mark, add a news-style caption saying ‘Breaking’”
  • “Shorten the first clip to ten seconds”
  • “Add simple summary captions throughout”

2. Seamless integration with ShortEditor Fully integrated with ShortEditor, the existing timeline-based editing interface, enabling a hybrid workflow that combines AI generation with hands-on fine-tuning.

Example use cases

  • Beauty and cosmetics brands: upload footage of a product in use and complete a social post from instructions alone
  • Restaurants and retail: drop in video shot on a phone and say “make this a 30-second piece about this week’s recommended menu”
  • Marketers: produce multiple variations for A/B testing at volume, in plain language

Available from: Friday, 17 April 2026 Applicable plans: Premium, WhiteLabel and WhiteLabel Ad Operations

Press release https://prtimes.jp/main/html/rd/p/000000008.000177930.html

Itera SNS official site https://shortboost.boosttech.jp/