Itera SNS adds advertising integration and automation across TikTok, Meta, Google and X
Itera, Inc. (head office: Shinjuku-ku, Tokyo; Representative Director: Takayuki Muto) released an advertising integration and automation capability for Itera SNS, its AI platform for generating and distributing short-form vertical video, on 28 April 2026. The feature connects directly by API to four major advertising platforms: TikTok Ads, Meta Ads (Facebook and Instagram), Google Ads and X Ads.
With it, AI-generated short-form vertical video can be delivered straight into each advertising platform, and the full cycle of video advertising operations — AI bid optimisation, automatic A/B test setup, optimal budget allocation, ad fatigue detection and advertising-specific performance analysis — can be completed inside Itera SNS alone.
Four pillars of the new capability
1. Advertising platform integration Direct API connections to TikTok, Meta, Google and X Ads, unifying creative delivery, campaign management and reporting.
2. Advertising automation AI bid optimisation, A/B testing, automatic budget allocation and audience optimisation.
3. Advertising analytics dashboard Integrated analysis of 14 metrics including ROAS, CPA and CTR, comparison against organic performance, and ad fatigue detection.
4. AI assistance for advertising Video structure suggestions, automatic caption generation, schedule optimisation and post-campaign reporting.
Seamless API integration with four major platforms
One-click connection via OAuth links Itera SNS directly to TikTok Ads, Meta (Facebook and Instagram), Google Ads and X Ads. Creative delivery follows a standard eight-step flow: after AI video generation, advertising settings, caption and CTA setup, AI policy pre-review, approval workflow, delivery, review monitoring and a go-live notification all take place within Itera SNS.
AI bid optimisation and automated operations
Combining historical data with machine learning, bid coefficients are adjusted automatically every hour. Four optimisation objectives are supported: CPA, ROAS, CPM and CPV. Automatic A/B test setup, budget allocation optimisation, lookalike audience generation and automatic retargeting setup are also included.
A 14-metric analytics dashboard with ad fatigue detection
Impressions, reach, views, completion rate, CTR, CPM, CPV, CPC, conversions, CPA, ROAS, frequency and engagement rate are managed together across all four platforms. Creative fatigue — falling CTR, excessive frequency and similar signals — is detected automatically, with alerts and improvement suggestions.
AI assistance and automatic caption generation
From before video generation until 30 days after delivery, AI assistance triggers automatically at six points. Automatic caption generation produces three variants simultaneously — optimised for CTR, for CVR and for brand awareness — ready to use directly in A/B tests.
AI pre-review against advertising policy
Before delivery, AI scans each creative automatically: text ratio checks, prohibited word scanning, detection of comparative advertising and exaggerated claims, trademark and copyright flags, and a risk score. Rejection risk is removed before submission.
Press release https://prtimes.jp/main/html/rd/p/000000011.000177930.html
Itera SNS official site https://shortboost.boosttech.jp/