CEO Takayuki Muto appeared on the YouTube channel of F-Cafe, Inc.
Takayuki Muto, Representative Director and CEO of Itera, Inc., appeared on the YouTube channel run by F-Cafe, Inc. (head office: Osaka) — “Swipe LP founder Kitamura × the sages of web marketing｜LPcats channel”.
The conversation with Kitamura, the person behind the swipe-style landing page product LPcats, runs across two episodes. Muto talks through launching an MEO business, growing it to 100,000 stores, two business sales, and the AI SaaS work that followed.
Part 1: From MEO price competition to building Swipekit
- 0:38 Muto’s career
- 1:42 Why he started an MEO company
- 4:11 The road to 100,000 stores using the tool
- 9:47 What led him to build a swipe-style landing page
- 12:47 What came after the sale
Watch part 1 https://www.youtube.com/watch?v=hOhGGxi0qU0
Part 2: Rivals talk openly, at last
- 0:48 The response to appearing on PIVOT and in taxi advertising
- 4:59 What he really thought of competitor LPcats at the time
- 9:05 After selling the business — would they end up competing?
- 12:38 Is HP BOOSTER a reincarnation of Swipekit?
About F-Cafe, Inc.
Under the corporate catchphrase “E-COMMERCE NAVIGATOR”, F-Cafe has supported e-commerce sites for more than 20 years since its founding in 2003 — consulting, operations, production and cross-border commerce. It also provides the swipe-style landing page product LPcats.
F-Cafe, Inc. https://www.fcafe.com/
Products mentioned in the videos
LLMOcheki — SaaS for measuring visibility in AI search https://llmocheki.com/
HP BOOSTER — an AI platform for building and improving landing pages https://hp-booster.jp/